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HomeEntrepreneurCodie Sanchez Constructed a TikTok Following on Boring Companies- Foundr

Codie Sanchez Constructed a TikTok Following on Boring Companies- Foundr


Codie Sanchez give up her job on Wall Road and have become a serial entrepreneur and investor specializing in the area of interest of “boring companies”— automotive washes, laundromats, merchandising machines, and so on. She constructed a $30M portfolio of 25 of those companies that produce 8 figures in income.

Then she launched Contrarian Pondering, a content material platform and consulting company specializing in serving to others do the identical. Her publication has 110K subscribers and constructed an viewers on TikTok of over 840K followers.

We requested her how she makes use of TikTok to develop her viewers and the ins and outs of the platform. For those who’re dipping your toes into the world of TikTok, Codie is the proper instance of how the platform can enhance your model and your backside line.

TikTok Following Q&A with Codie Sanchez

Q: TikTok is the dominant social media platform for youth tradition. Why ought to entrepreneurs and small enterprise homeowners make the most of the platform?

A: Proximity to capital = pushed virality. What this implies is that each time a brand new platform comes on-line and receives a number of funding, and press, they switch that viewers and {dollars} to creators. That’s how they develop. The corporate is in dash mode and as an alternative of utilizing advert spend on different platforms YOU the creators, corporations, and content material suppliers turn out to be the product of their “advert spend” within the type of product updates and pushing of your content material.

Q: What works on TikTok and never on different platforms?

A: Tik Tok & Twitter don’t get alongside. I’ve discovered nearly all the pieces that works on TikTok works on Instagram, Fb, and even YouTube Shorts. However Twitter is the snarky, good, tech bro and TikTok is the ADHD, humorous, teenager. For those who write on Twitter such as you do on TikTok you’ll look dumb and in the event you write on TikTok such as you do on Twitter nobody will ever watch your movies.

For those who write on Twitter such as you do on TikTok you’ll look dumb and in the event you write on TikTok such as you do on Twitter nobody will ever watch your movies.

It’s a case examine truly in how one can communicate to completely different generations and pursuits. Which is a superb skillset to have. Think about the way you’d communicate to your buddy who’s a CEO of a Silicon Valley startup that loves Elon Musk, memes, and speaking about fundraising rounds. That’s Twitter. Then think about the way you’d speak to your cousin who’s in highschool and thinks he needs to be an entrepreneur however doesn’t know something about it. That’s Tik Tok. Converse accordingly.

Q: What was your most profitable TikTok video, and why?

A: 19.5 million views. About a merchandising machine. Who would have thought? Why? Genuine–I’m in entrance of the particular merchandising machine, which proves it’s “actual.” The hook is killer, makes you wish to hearken to extra. It’s controversial, with a bunch of feedback saying NO WAY! It particulars an thought individuals can relate to, wish to do, and in addition perceive simply.

Q: How do you brainstorm content material concepts for TikTok?

A: You wish to go viral on the web? Obsess on one factor, concepts. How do you get em? How do you execute on em? How do you make it so that you’re a content-making machine? That system is completely different for everybody. For me, it’s time and area. Concepts are like vegetation they want room to breathe and sunshine. So I do all the pieces I can to create that area.

Q: What’s one mistake you made early on utilizing TikTok?

A: Early on I attempted to pattern chase. I’m a 35-year-old lady who has been in finance all my life. I’ve one rule, I DO NOT dance on TikTok. Possibly that works for most individuals, but it surely’s uninteresting and never genuine to me.

I’m a 35-year-old lady who has been in finance all my life. I’ve one rule, I DO NOT dance on TikTok.

Q: How do you keep on prime of the most recent TikTok tendencies?

A: Be a client of the platform you wish to dominate. I consider platforms like mistresses, each lady is completely different. Some need pink roses, some need journeys, some wish to brainstorm, in the event you deal with each platform the identical they’ll depart you behind. It’s a must to obsess on the individuality of every platform so as to get them to like you. So the quick reply is, eat a number of TikToks till you communicate its love language.

Q: TikTok movies are consumed like potato chips, however the movies take for much longer to supply. How do you retain up with the speedy demand for content material?

A: Create a potato chip-making manufacturing unit. Anybody on the web who’s going viral usually has a machine behind them finally. Don’t imagine the simplicity of movies or the influencers that say that they simply soar on and go reside. Until you may have a course of and assist it’s rattling exhausting. Exhausting is okay.

Anybody on the web who’s going viral usually has a machine behind them finally.

Q: You’ve grown a powerful group on TikTok. How do you retain them engaged?

A: We haven’t completed a great job of this on Tik Tok. The one factor we’ve actually completed persistently is give, give, give, give. Free content material 100x to everybody on a regular basis. That reveals that we’re right here to do greater than promote them issues. We’re right here to develop collectively. To get wealthy collectively. To get good collectively. However the subsequent step is getting extra into the feedback.

Codie sanchez headshot
Codie Sanchez left her job on Wall Road to spend money on “boring companies.” She makes use of TikTok to encourage entrepreneurs to spend money on most of these companies.

Q: Your movies spotlight “boring companies” and the way they could be a worthwhile profession path. What’s the subsequent untapped “boring enterprise”?

A: Sooner or later, all small companies will probably be tech-enabled. Going ahead I don’t wish to simply personal the laundromats and automotive washes. I wish to personal the businesses that energy them. 10,000 boomers retire a day. 8-10% personal a enterprise. There are 2.4 million boring companies on the market. The issue is their youngsters wish to TikTok not take over a plumbing firm AND scaling SMBs is tough. So, the answer I’m placing my cash into? Investing in picks and shovels.

We spend money on the startups that flip fax machine-using corporations into auto textual content when your service is completed corporations. We’ll personal corporations that take them from writing your bill on a sticky observe to auto-billing. These boring companies fascinate me.

Q: You’ve been profitable in numerous enterprise sectors. What does success appear to be now?

A: Full autonomy. An empty calendar. A packed calendar of all fascinating choices. The extra “needs” I’ve in my day and the much less “musts” the happier I’m. The happier all of us are actually. You discover as you get extra success, that the marginal improve in {dollars} isn’t what’s extra satisfying it’s the proper to say no to something anyplace with out pause. That’s the freedom most individuals truly are looking for, though they get it confused with internet price or earnings.

The extra “needs” I’ve in my day and the much less “musts” the happier I’m.

Q: What’s one factor an entrepreneur may do at present to develop their TikTok account?

A: Begin, commit, copy and repeat. Begin posting every day, decide to persevering with for 1 yr, copy the greats in your business, and repeat however with your individual aptitude. For those who do these 4 issues on TikTok you’ll develop, interval. I’m pleased to inform you it’s not rocket science.

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