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HomeMusicSnapchat Launches 4 Augmented Actuality Lenses At EDC, Showcasing the Expertise's Lengthy-Time...

Snapchat Launches 4 Augmented Actuality Lenses At EDC, Showcasing the Expertise’s Lengthy-Time period Utility – EDM.com


Snapchat and EDC are affording festival-goers new methods to seize the magic of America’s largest dance music competition.

A part of Snap’s lately introduced multi-festival partnership with Dwell Nation, the corporate has developed and launched a handful of augmented actuality lenses curated for EDC Las Vegas and past.

Attendees who open Snapchat on the Las Vegas Motor Speedway shall be greeted with a slate of recent lenses to rework their expertise underneath the electrical sky. Carry EDC’s iconic neon owl to life with the Evening Owl lens and watch it soar throughout the sky in your cellphone in actual time. In the meantime, using the Daisy lens provides customers the flexibility to sprout towering neon flowers from the bottom at their toes, creating new digital landmarks and distinctive alternatives for content material creation.



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